top of page

Mobile banking for people with disabilities

At Purple, we’re on a mission to empower people with disabilities to achieve financial independence. Purple is backed by the team at youBelong who built the first social network for people with differing abilities. The launch of the Purple spending account and debit card is our first step in building a more inclusive financial system. 


Why Purple? The color purple represents wealth, creativity, independence and inclusion. It’s our goal to make banking more inclusive for everyone and the color purple embraces these core values.

People with disabilities lack access to affordable financial services because they are overlooked by traditional financial institutions. As a result, people with a disability are more likely to be unbanked and underbanked than those living without a disability. With Purple, we can provide people with disabilities the tools they need for a brighter financial future.

Our Team

John Ciocca Founder of Purple Financial

John Ciocca

Founder & CEO

Christian Ciocca

Christian Ciocca

Head of Community

In The News

Forbes logo
bottom of page