• Purple

Introducing Purple from youBelong

Updated: Dec 22, 2020

Mobile banking for people with disabilities


At Purple, we’re on a mission to ensure financial inclusion and independence for those with disabilities. Purple is backed by the team at youBelong who built the first social network for people with differing abilities. The launch of the Purple spending account and debit card is the first step on our way towards a more inclusive financial system.

We chose the name Purple because it’s Christian’s favorite color! The color purple also represents wealth, creativity, independence and inclusion. It’s our goal to make banking more inclusive for everyone and we believe that the color purple embraces our core values.


People with disabilities lack access to affordable financial services because they’re overlooked by typical financial institutions. As a result, people with a disability are more likely to be unbanked and underbanked than those living without a disability. With Purple, we can provide people with disabilities the tools they need for a brighter financial future. We’re excited for the road ahead. Are you ready to start banking with Purple?


- Team Purple